Maximizing AdSense Revenues via Up-Selling
Friday, February 20th, 2009If you go into any Blockbuster Video store, you quickly notice the
company’s use of a classic marketing technique – up-selling correlated
products. This technique is highly effective at maximizing
Blockbuster’s revenue and profit per customer. Moreover, this same
technique can be applied to websites using Google’s AdSense program.
Up-selling
is defined as selling additional, often higher priced, products and
services to [...]